Stake has made the timely decision of launching in Mexico, just weeks ahead of the country playing host to the 2026 FIFA World Cup.
Stake has already built a presence across Latin America, having already gone live in both Colombia and Peru. This launch in Mexico, its second market launch of the year so far, comes at a time when industry figures are predicting that the Mexican market will expand ahead of the kick off of the world’s biggest international football tournament in June.
The operator will operate its platform via the stake.mx domain and will deliver its globally recognised product to Mexican players, including both its online casino and sportsbook products.
A time of regulatory reform in Mexico
The launch comes amid a new era of regulation in Mexico. At the start of this year, Special Tax on Products and Services (IEPS) on bets rose from 30% to 50%, commonly referred to as a sin tax, while operators also face a 30% corporate income tax (ISR).
Gambling advertising has also come under regulatory scrutiny across Mexico in 2026, with proposals to prohibit operators from advertising between 06:00am-10:30 pm.
… but Stake still sees opportunity
Despite this, Stake clearly sees an opportunity to capitalise on a country which will most likely undergo a betting market boom throughout the summer.
Stake isn’t the only betting brand that has its sights set on expansion in Mexico. The market has attracted a lot of attention over the last 12 months, with interest continuing to grow ahead of the World Cup.
Carolina Diniz Flauzino, Business Development Manager at SOFTSWISS, recently said on an SBC webinar: “I think Mexico is going to be the next up-and-coming country globally that will boom this year and in the next few years, considering that physical operators are going to join the online casinos.
“It’s very relevant given that Mexico is hosting the World Cup this summer as it’s going to bring a lot of new attention.”
For Stake, Mexico offers the chance to “capitalise on significant commercial and consumer brand-building opportunities”.
The business will operate in Mexico under a permit-based structure regulated by SEGOB (the Ministry of Interior), acting as an agent under Uno Capali’s licence agreement.
While Stake has been no stranger to attracting attention from regulators in the past – sometimes not in a positive way either, most notably receiving a UK ban after outlandish advertising in a video which featured an adult actress outside Nottingham Trent University – it appears that the company is looking to continue expanding its global footprint.
A recent launch in Denmark, a partnership with Belgium’s footballing legend Eden Hazard and profits of over £100m show that the business is still on an upward trajectory.
Jarrod Febbraio, Stake Director, added: “Mexico is an important and exciting market for us – one that combines strong underlying growth with a deep cultural connection to sport, which aligns perfectly with what Stake is built for.
“We’ve built significant momentum across Latin America in recent years, including in markets such as Peru and Colombia, and Mexico represents a natural next step given its scale and long-term potential.
“With Mexico set to co-host the 2026 football World Cup tournament, the timing of this launch reflects our ability to move with precision into high-value markets at the right moment. It gives us the opportunity to establish a strong presence ahead of one of the biggest sporting events in the world and deliver a world-class experience for Mexican players.”
