Soft2Bet founder and CEO Uri Poliavich has stated the company has kicked off 2026 with strong momentum, with new brands, new sponsors and strong results across global markets.
Addressing staff, partners and industry media at a Q1 town hall meeting, Poliavich compared Soft2Bet’s performance to Formula One, noting that it has laid the foundation to navigate the corners coming up later in the year.
“One of the most impressive personalities ever in Formula One was Ayrton Senna,” he explained. “Before each of his races he walked on the track just to check all the corners to see the opportunities that he may get during the race. So in Q1 we did the same and are preparing ourselves for Q2 and of course for the rest of the year.”
Soft2Bet’s new brands
Q1 was a busy period for Soft2Bet, which released five new brands during the period.
Doubling down on markets where it has had proven success over the last few years, Soft2Bet introduced the new brands in Denmark, Romania and Sweden.
Lodur, a viking-inspired brand built on Soft2Bet’s MEGA gamification engine, was launched in Sweden which Poliavich has provided strong early results.
Meanwhile it launched three brands in Denmark: Betinia, Bet Toro and Quick Casino, which builds upon its strong reputation and presence in one of Europe’s most mature markets.
Finally, in Romania, Soft2Bet launched Zinx, a new sportsbook and casino site featuring a cartoon character.
Top three markets
While Poliavich didn’t disclose specific results, he did reveal that four markets shared the top three performing markets in its global portfolio.
In third spot was Denmark, where Soft2Bet has the CampoBet and Betinia brands sponsoring the national football leagues to elevate its brand awareness.
Sharing third spot was Sweden and Greece – also widely recognised as some of Europe’s strongest markets, though Sweden provides operators with a stringent regulatory framework that poses significant challenges.
In top spot, and in a scenario Soft2Bet’s founder labelled ‘surprising’, the company’s top performing market during Q1 was Mexico.
“In Mexico, we came very well prepared and that’s why that market outperformed our expectations from us this quarter,” he said.
More sponsorships
As well as launching new brands, Soft2Bet has unveiled four new sponsorship agreements during Q1 to help it project those brands to new users.
As well as the aforementioned Danish deals to promote Betinia and CampoBet with the national football league, Soft2Bet secured exposure in Canada via Oshawa FireWolves, and Rock League Curling.
Meanwhile in Romania it renewed its agreement with FC Cluj for another season.
Poliavich noted: “The value of this is their will to win and their hard work. They don’t come from the biggest city in Romania, but from the city of Cluj. We see their results, we’re very impressed and we hope that we can take their values and share it with our players.”
Looking ahead
While a strong start to the year, Poliavich and Soft2Bet are not prepared to stand still. Over the next quarter it expects to see a 20% uptick in GGR, while planned cost optimisations are expected to reflect a 29% increase in EBITDA.
Additionally, like the rest of the industry Soft2Bet is anticipating the World Cup over summer, hosted in the US, Canada and Mexico – three nations where it has a strong brand presence.
To coincide with the World Cup, the company has launched MEGA 11 – a football manager style gamification mechanic and MEGA Shoot, a player-v-player tournament style mechanic that will run throughout the World Cup.
