Don’t Call It a Sequel. Or a Reboot. Or a Remake. Why Certain Words Trigger Hollywood

What do you call a movie that takes place after the events of a previous film, features the same characters and has the same creative team? That’s not the set-up to a joke; it’s a real question that’s plaguing marketing executives at studios. As audiences grow wary of Hollywood’s tendency to revisit and recycle, words […]