DAZN has broken new grounds in the Canadian province of Ontario, officially rolling out its sports betting platform for the domestic audience.
Local news outlet Canadian Gaming Business reported that DAZN Bet launched its offering live yesterday, 30 June, and will most likely replicate this in Alberta once the iGaming market there launches on 13 July.
This marks DAZN Bet’s first launch beyond Europe, with the firm active in the UK, Ireland, Germany, Spain and Italy so far, though it has recently signed a deal with Australian market leader Tabcorp to launch a World Cup predictor product.
Back in Canada, the global sports streaming firm was first handed a betting licence by the Alcohol and Gaming Commission of Ontario (AGCO) back in January, postponing its official launch for reasons unknown.
However, DAZN Bet is now fully live with its sportsbook platform and iGaming offer of slot games, table games and live casino, which represents a major milestone for the brand given that this is its first entry into the North American gambling scene.
The company will have fierce domestic competition given the 47 licensed operators covering 81 iGaming websites in Ontario, but nevertheless it can leverage its rich international experience from being active across Germany, Italy, Spain, and the UK to gain significant momentum.
Furthermore, DAZN is already known to local audiences as a sports streaming platform, therefore DAZN Bet is launching with a level of brand recognition built already.
The combined offering will add another layer to the customer experience through a global watch-and-bet platform, placing it exactly where it wants to be, or in other words, “a product that is designed for long-term sustainability”, as per Valery Gelfman, CEO of DAZN Bet.
Richard Rawlinson, Managing Director of Canada for DAZN Bet, added: “Ontario is an important moment for DAZN Bet and a market where trust matters deeply to players.
“We are combining the strength of a global sports entertainment brand with a localised product that is built for Canadian customers.
“Our focus is on responsible growth, strong compliance, and a customer experience that feels distinctly Canadian. This is the beginning of a long-term commitment to the country.”
