BETBY has followed its invention of a new sport back in March with a new series of games based around 1990s images and aesthetics.
The Malta-based sports betting solutions firm has unveiled the ‘90s series, combining its existing esports titles across basketball, baseball, tennis and combat sports with a 90s-inspired image.
The first wave of games consists of eBasketball’98, eBaseball’95, eTennis’89, and eFighting’93. The series is based on the ‘pixel era’ of gaming, with retro visuals and high-frequency betting mechanics.
Esports is a hugely important product for BETBY, with its Betby Games division routinely standing out in quarterly earnings statements. The division is routinely subject to new investment and expansion.
Kirill Nekrasov, Head of Innovation and R&D at BETBY, said: “90s is an exciting new direction for Betby Games because it brings something completely different to sportsbooks.
“There is still a very strong emotional connection around retro games, from the pixel art to the sounds and the simplicity of the gameplay.
“We wanted to take that nostalgia and transform it into a product that works for modern betting: fast, clear, engaging, and available around the clock.”
BETBY states that the creation and launch of the 90s series is a response to greater demand for a wider variety of content. The firm states that it is finding particular demand for ‘constant engagement beyond traditional live sports schedules’.
The products follow a one-minute match format, are available 24/7, and have quick settlements of payment and withdrawal. The firm is confident that its retro products can be positioned distinctively within the iGaming market.
“Our goal was to increase content diversity for our partners,” Nekrasov added.
“Operators need engagement tools that work 24/7, and the “90s” genre provides a unique, fast-paced solution. This initial launch is just the start, as we will continue to expand the portfolio with a wider mix of 90s-themed sports and casual titles.”
