SOFTSWISS has ventured into the space of prediction markets with a new B2B offer that unlocks fixed-odds, event-based wagering.
Eliminating the peer-to-peer exchange mechanics, operators can directly engage audiences beyond traditional sportsbook frontiers by allowing them to wager on real-world events that span across politics, economics, technology, and more.
The fixed-odds framework does not rely on external liquidity and market-based pricing, therefore gives operators more control over their pricing and margins while incorporating a familiar risk management structure.
Operators interested in integrating the product can do so via a standalone iFrame widget or directly through the SOFTSWISS Sportsbook, with go-to-market speeds of around two to three days for existing SOFTSWISS customers, and up to to three weeks for new ones.
Alexander Kamenetskyi, Head of Operations at SOFTSWISS Sportsbook, commented: “For most operators, the real question is not whether prediction markets are interesting, but how to bring them into an existing stack without rebuilding everything around exchange mechanics.
“A fixed-odds model makes that much more practical. It gives operators a way to test this demand within familiar risk and compliance frameworks, while also opening the door to audiences that do not necessarily begin with traditional sportsbook behaviour.”
Prediction markets represent a vertical that has exploded in popularity over the last few years, with the biggest wave taking over the US thanks to Kalshi and Polymarket – the two biggest platforms in the space.
Not a traditional sports betting offer, players wager against each other to try and determine the outcome of an event, from global elections to what move will a mascot perform during an NFL game.
US trading volume was pushing the $50bn (£38bn) mark in 2025, up from only $300m the year prior. The lucrative commercial opportunity has prompted several big names in the gambling sector to branch out into prediction markets, most notably Flutter Entertainment’s FanDuel Predicts and DraftKings’ own offer.
SOFTSWISS is not the first B2B firm to enter the space. Just last week, Malta-based sportsbook solutions supplier BETBY announced its own expansion into predictions, showing that despite the sector’s controversy it is courting extensive commercial interest.
Olga Resiga, Chief Business Development Officer at SOFTSWISS, added: “We are seeing a growing player segment. Prediction markets are not just an extension of sportsbooks – they introduce entirely new audiences who have never engaged with traditional betting products.
“The motivation is different: users are driven by their understanding of global events rather than fandom. Combined with the continuous flow of news and public narratives, this creates a more persistent engagement layer. Operators that underestimate this shift risk missing not only demand, but a new generation of players entering the market.”
