Genius Sports recruits ‘engagement expert’ Tony Marlow as new CMO
Genius Sports has confirmed the appointment of Tony Marlow as Chief Marketing Officer (CMO), joining the executive leadership team of the NYSE-listed sports technology, media and data group.
Marlow joins from LG Ad Solutions, where as CMO he played a central role in establishing the business as a leader in connected TV and digital entertainment ecosystems. Genius highlighted his broader experience across the sector, having previously held CMO roles at Integral Ad Science and Data Axle, as well as leading B2B marketing at Yahoo.
In his new role, Marlow will oversee Genius Sports’ global marketing, communications and brand strategy. CEO Mark Locke commented: “We are the operating system of sport, with the infrastructure to create value across every part of the ecosystem. As the industry converges across data, media, betting and advertising, our focus is on scaling that platform globally. Tony’s appointment strengthens our leadership team and our ability to execute against that vision and accelerate growth across the business.”
Marlow joins at a pivotal moment for Genius Sports, as the company enters the final stages of its proposed $1.2bn (£900m) acquisition of Legend Media—set to become the largest transaction in its history. The deal will underpin the launch of a new media division, expanding Genius’ data services and strengthening its position in sports content syndication for partners and clients.
For sportsbook partners, Genius is also preparing 2026 upgrades to its BetVision product, with coverage set to expand into basketball and tennis.
Marlow will lead global go-to-market efforts across core audiences, including leagues and federations, broadcasters and streamers, betting operators, advertisers and brands.
“I’m thrilled to join as CMO at such an exciting juncture. The live moment economy is here, and the sports category can now deliver even more value to fans and brands by helping them engage during the moments that matter most,” said Marlow.
“That creates value across the entire ecosystem, while delivering a better experience for fans. Genius has built the infrastructure to make that possible. Our opportunity now is to bring that to the market in highly visible ways.”
